If you’re involved in Inbound Marketing, SEO, Link Development or whatever new buzz word you want to call it. You know that one of the most difficult and frustrating parts of the job is getting extremely low response rates when conducting outreach. You have this amazing video/article/graphic/product/whatever that you want to share with the world but after firing off emails to your highly targeted outreach prospects, you come up empty handed. We’ve all been there and it sucks.
Most likely the problem is that you’re not being persuasive enough in your outreach and in turn, you are making it easy for people to turn you down. Don’t fret, there is hope for you young padawan. Persuasion has been the center of countless experiments and studies and one book that reigns supreme on the subject is Influence: The Psychology of Persuasionby Robert B. Cialdini PH.D.
Cialdini breaks down the the psychology of persuasion into 6 very persuasive “automatic response triggers”. Each trigger is different and can be used to improve your outreach campaigns, boost your response rates and land some solid links. Lets take a look at what they are, the evidence that supports them and how you can leverage each individual trigger.
This video by Robert Cialdini & Steve Martin animates the the 6 principles of influence and is quite entertaining to watch.